Apple has announced the long-awaited Aperture 3 upgrade at this week’s Macworld Expo. Many photographers, myself included, were starting to wonder if Aperture was dead in the water. Thankfully there’s still a real competition in this space. I strongly believe that products like Aperture and Lightroom will be much better from rev to rev with both players actively pursuing market leadership. This was true of Freehand and Illustrator back in the day, for those old enough to remember Aldus (and later Macromedia, which was acquired by Adobe). So this is good news for photographers, regardless of which product you have preferred to this point.

A free trial version will be available soon. The $99 upgrade for existing users brings a pretty nice array of new features, including native 64-bit support, comprehensive GPS support with an enhanced version of the Places feature we have in iPhoto, comprehensive video support, non-destructive adjustment brushes and a bunch of other cool-sounding additions. (We’ll see how cool they actually are in practice soon. I’ll be ordering a copy today and reviewing it here in the coming weeks.)

Aperture 3 From Apple

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